Built for those who
expect more from themselves.
Personalised coaching for busy people who want real structure around their training, nutrition and accountability — designed around the life they already have.
Two ways to be coached properly.
Coached remotely, wherever you train.
A personalised training programme, an individual nutrition structure, regular 1:1 check-ins and direct support from AJ between them — adjusted as your life changes.
Private 1:1 coaching, built around you.
Personal coaching built around work, travel and family, with intelligent training, direct accountability and regular progress review.
I'm AJ. I coach ambitious people who refuse to operate below their standard.
I built my career inside London's high performance gym scene, coaching busy professionals whose lives demanded structure, precision and results without wasted time.
Over fifteen years I've coached people through long workdays, heavy travel, family pressure and real responsibility. The common thread isn't the job title. It's the standard they hold themselves to.
Today I work privately with clients through a hybrid coaching model built for performance, longevity and lifestyle integration.
This isn't fitness entertainment. It's structure for people who already carry pressure everywhere else.
One coach. One standard. No noise.
Quiet work.
Loud results.
AJ Performance is a private coaching practice for ambitious people balancing real life. The method is simple on purpose: hybrid training, precision nutrition and a coach who actually answers.
No 90 minute splits. No crash diets. No noise. Just structure, accountability and a body that finally matches the way you carry yourself everywhere else.
Quiet wins.
Loud lives.
Client identities are protected. Outcomes are not. A small window into work done privately.
Hasn't missed a check in in 14 months.
Trained between shifts. No supplements. No nonsense.
Sleeping deeper. Working sharper. Lifting heavier.
Four sessions a week. Forty five minutes each.
Down 9kg. Up across every key lift.
Twelve months in. Still building.
"Most successful people don't need more information. They need structure."AJ
Active people. Good company. Jeddah.
The Community helps people in Jeddah connect, stay active and share the interests and opportunities worth knowing about. Members make plans together — walks, hikes and meet-ups — in one considered WhatsApp group.
New members complete the short registration form and are approved personally before they are given access to the group.
Ready when you are.
Coaching is application only. Every application is read personally by AJ, and nothing is agreed until you have spoken.